Yandex for Developers Brand Identity

2023 BY SHUKA BRAND BUREAU

Design team

Konstantin Frolov → Design Director
Ivan Velichko → Creative Director

Dina Issayeva → Designer

Dmitry Okulich-Kazarin → Designer

Dmitry Kozlyaev → Motion Design Director

Daniil Svetlov → Designer, Motion Designer, Creative Coder

Strategic team

Anastasia Butrym → Creative Strategic Director

Managment team

Maria Orlova → Client Service Director

Anna Eremina → Project Manager

Typeface
YS Geo by Ilya Ruderman
Awards
ADCR 2024: Gold, Silver
Sreda Festival 2023: Silver, Bronze

Yandex for Developers (YfD) is a platform for networking and professional development in the IT industry. Its new flexible brand design system is based on typography that adapts common programming language syntax rules.

Events across YfD are articulated through a custom generator of motion and static graphics, producing unique visuals for each type, from conference graphics to meetup 3D objects and casual event stickers, all complemented by a bright and diverse color palette. The consistent typography, marked subtitles, and logo ending in an asterisk-slash combo emphasize Yandex's digital flair and color diversity, seamlessly fitting both digital and print media.

Different YfD sections are segmented with distinctive visual features. A custom generative graphic tool is created for conferences. For meetups, the principle of creating abstract 3D objects is developed. Playful stickers correspond with the tone and character of less formal events.

PROJECTS

LETTERING

POSTERS

TYPEFACES

ABOUT

Yandex for Developers Brand Identity

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