Obezvrezhen Identity and Packaging Design

2018 BY KONSTANTIN FROLOV

Design team
Konstantin Frolov → Designer
Typefaces
Five Years Later
Awards
Pentawards 2018: Sliver
ADCR 2018: Gold

Obezvrezhen is a line of insecticide products against garden pests. The base of the brand’s visual concept is an insect lying on its back — defeated and no longer harmful. This idea is also reflected in the logo, with some of the characters turned upside down.