Modicum Cafe Brand Identity

2022 BY SHUKA BRAND BUREAU

Design team
Konstantin Frolov → Lead Designer, Motion Designer
Ivan Velichko → Creative Director
Alexander Koltsov → Design Director
Marina Gaiman → Digital Designer
Managment team
Stas Panfilov → Project Manager
Typeface
Fugue by Radim Pesko
Awards
ADCR 2022: Shortlist
Sreda 2022: Shortlist

Modicum is a small café and deli in the heart of Moscow with a simple, health-conscious menu that changes weekly. Meals are made from fresh ingredients with a focus on nutrition and balance. The visual identity reflects this modest concept — a plate of healthy food. A clean, almost clinical aesthetic emphasizes the precision and care in how meals are prepared. The central graphic — a vector semicircle — represents a plate or container filled with stylized, abstract ingredients

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Modicum Cafe Brand Identity

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