Mademan Brand Identity

2024 BY SHUKA BRAND BUREAU

Design team
Konstantin Frolov → Design Director 
Ivan Vasin → Creative Director
Daria Zudina → Lead Design Director
Alexandra Gerik → Designer
Dina Issaeva → Designer

Strategic teamAnastasia Butrym → Creative Strategic Director

Managment team
Maria Orlova → Client Service Director
Anna Eremina → Project Manager

Typeface
Graphik
Snell Roundhand

Mademan is a menswear brand. Combining modern trends and performance, quality materials and thoughtful tailoring, Mademan paints the image of a man whose calm and confidence paradoxically come from contradictions. 

Mademan is rigor and sensuality, tradition and the desire to do everything anew. The combination of various details forms a holistic and expressive portrait of their owner. The idea of ​​casual harmony supports the diversity of contrasting graphic elements, and the photo style develops the image of a man in his natural habitat and his relationship with clothes and the world.