Inni Brand Identity

2024 BY SHUKA BRAND BUREAU

Design team

Konstantin Frolov → Design Director
Ivan Vasin → Creative Director

Natalia Radnaeva → Designer

Daniil Svetlov → Motion Designer

Strategic team

Anastasia Butrym → Creative Strategic Director

Managment team

Maria Orlova → Client Service Director

Anna Eremina → Project Manager

Typefaces
Oceanic by Ilya Naumoff
Gilroy by Radomir Tinkov

Awards
ADCR 2024: Shortlist
Sreda 2024: Shortlist

Inni is a women's fashion brand that implements trends of South Korean design and melds Asian minimalism with casual comfort. Its collection, characterized by muted tones and sleek silhouettes, reflects nature's tranquility and adds a contemporary twist to Korean mythology.

The logo, highlighted by a pearl-dot, symbolizes the balance between femininity and strength. Its central composition in the palindrome word and the equal distances between the vertical strokes of the letters create a visually balanced and harmonious image. This design coherence extends across all brand communications—from digital platforms to urban environments and the interiors of its flagship store-showrooms—ensuring a consistent and unified brand presence.

The iconic elements of the brand are unique patterns and shapes, which are used in combination on image media and in store interiors as a decorative object. These graceful silhouettes reflect the tranquility of nature and the softness of form.

Due to the central composition, the brand communicates harmoniously and confidently. Despite the static nature, there is dynamics in the composition, which creates a unique balance of lightness and inner strength. This is evident both in the logo and typography, as well as in the photographic style.

The brand tells stories through photographs and videos, storytelling is the most important element of style. Cinematography is present in any brand communication. Therefore, the characters are alive and natural, and their surroundings are inspiring.

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Inni Brand Identity

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