Freenow Rebranding

2025 SHUKA BRAND BUREAU

Design team
Konstantin Frolov → Design Director
Ivan Velichko → Creative Director
Dmitry Okulich-Kazarin → Designer
Natalia Radnaeva → Designer
Victoria Meshchaninova → Designer
Anton Gremyakov → Motion Designer
Anna Chekushkina → Motion Designer
Alina Ivanova → Motion Designer
Managment team
Nataliia Faibisovich → Lead Project Manager
Narek Vatinyan → Project Manager
Typeface
Roobert by Displaay Type Foundry

Freenow is one of Europe’s largest taxi and multi-mobility platforms, operating in more than 150 cities including Berlin, Hamburg, Madrid, and London. Founded in 2009 as Mytaxi—the first European app for booking a cab—it has always remained closely tied to licensed taxi services. This grounding in the regulated cab industry distinguishes Freenow from global competitors.

The company’s aim is to make urban travel straightforward and dependable. In a crowded market, Freenow stands out by keeping the journey simple. From booking to arrival, the experience feels clear and effortless.

The new symbol is an evolution of the previous logo—its lines have become smoother and more modern. It traces the arc of a trip: a clean line that evokes both a route on a map and the motion of a city ride. The typographic forms echo this quality: soft curves suggest speed without friction, movement without interruption.

The design language rests on clear typography and orderly layouts. It translates easily between physical and digital touchpoints: signage on the street, stickers on a car, or the interface of the app. Freenow’s signature red has been re-tuned for digital use, brighter and more luminous on screen.

The illustration style captures the variety of everyday passengers and the pulse of city life: a mix of familiar situations and contemporary energy. Together, the colors and drawings give the brand a voice that feels current yet rooted in the realities of European mobility.

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Freenow Rebranding

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