Freenow Rebranding

2025 SHUKA BRAND BUREAU

Design team
Konstantin Frolov → Design Director
Anastasia Butrym → Illustrator
Ivan Vasin → Creative Director
Dmitry Okulich-Kazarin → Senior Designer
Natalia Radnaeva → Designer
Victoria Meshchaninova → Designer
Ivan Velichko → Type Creative Director
Anna Khorash → Type Designer
Anton Gremyakov → Motion Designer
Anna Chekushkina → Motion Designer
Strategic team
Anastasia Butrym → Creative Strategic Director
Typefaces
Flowfont by Shuka, Anna Khorash
CoFo Sans by Contrast Foundry

AwardsADCR 2025: 3x Gold
Sreda 2025: Gold, Silver, Bronze
Sreda 2024: Gold, Silver

Flowwow is a marketplace for flowers, gifts, and everything that delivers joy. More than a service, it is an ecosystem built around moments of giving and celebration. The new identity imagines Flowwow as a boundless fantasy world: a garden of wonder created with AI, where every product and gesture blooms into joy. This magical environment positions Flowwow not only as a marketplace, but as the curator of emotions, beauty, and connection.

The logo unites organic and geometric principles. Its plant-inspired symbol resonates with the rhythm of the letterforms, while the sharp counterform in the mark mirrors the negative spaces of the wordmark. Together they create a cohesive, breathing system — rooted in nature yet structured for clarity.

In Flowwow’s branding, joy comes alive as a lush, perfect garden populated with more than a hundred AI-generated characters, products, and decorative details. Each scene was shaped by prompts refined through thousands of iterations, ensuring stylistic consistency across this vast universe.

Flowfont is the brand’s custom display typeface, blending serif elegance with sans-serif clarity. With botanical stroke endings and italic capitals with flourishes, it mirrors the organic theme while remaining compact and impactful. Designed for dense, expressive headlines, it anchors Flowwow’s joyful fantasy with a consistent typographic voice.

The Flowwow identity functions like a living ecosystem: open, adaptive, and endlessly expandable. AI became a creative partner, translating abstract ideas of joy and wonder into a visual reality. Acting as a virtual design director within the Shuka team, it enabled the brand to continuously grow while preserving coherence and recognizability.

PROJECTS

LETTERING

POSTERS

TYPEFACES

ABOUT

Freenow Rebranding

← Previous

Next →