Avito Rebranding

2022 BY SHUKA BRAND BUREAU

Design team
Konstantin Frolov → Lead Designer, Type Designer
Ivan Vasin → Creative Director
Anastasia Butrym → Creative Strategy Director
Dasha Zudina → Design Director
Evgeny Drozhzhev → Lead Designer
Dmitry Kozlyaev → Lead Motion Designer
Dmitry Okulich-Kazarin → Designer
Anastasia Belousova → Designer
Natalia Radnaeva → Technical Designer

Managment team
Maria Orlova → Client Service Director
Typeface
Aeroport by Brownfox
Awards
ADCR 2022: Shortlist
Sreda 2022: Shortlist

In 15 years Avito has turned from an online pinboard to a full-fledged commercial platform. Today, the brand includes half of the country’s small and medium businesses. The service is visited by 22 million people per day. Here one can buy a potato peeler and sell a car, rent commercial real estate or an apartment, find a job, hire employees, and order a wide range of services. The brand provides an unlimited supply of services and goods and creates conditions for the mutual benefit of the seller and the buyer, where everyone is confident in their transactions’ safety.

We aimed to make the service more modern, visible, and competitive, preserve its visual heritage, and create flexible design principles that correspond to the purpose of the platform, its nature, and the key values of users. The consolidated silhouette of the sign and the wordmark makes the brand image more reliable. Optimistic color spots make it happier. A series of bright corporate graphics — more plastic. Steady compositional and typographic principles — clearer.

PROJECTS

LETTERING

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Avito Rebranding

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